When you make the decision to develop an online training business, it can be challenging to know exactly how to find your clients. In this article, we will deep dive into a few different ways to grow your client base when you’re getting started with your business.
For many, paid advertising is not always a great place to start growing your business. It can be smarter to start with local clients (even though you’re training them online), focusing on exhausting your local market and getting referrals.
Calling friends and farily members and asking for their feedback on programs you might offer in the future can be a great way to let people know what you’re doing -without coming off as salesy.
It’s important to be humble enough to ask for help and to truly listen to potential client feedback. Be sure to ask clients if you can follow up to chat about modifications you’re making to your program and how you incorporated their feedback. Stay curious about what your potential customers have to say. people don’t want to be sold to, they want to be listened to.
When you follow up, it’s likely that they’ll be interested in giving your program a try. If not, ask them for a referral to increase your potential customer base. Remember your perfect clients know other perfect clients.